01
УЗНАТЬ ПОДРОБНОСТИ
Дуплекс B
The instruments by which public
opinion is organized and focused may
be misused. But such organization and
focusing are necessary to orderly life.
02
УЗНАТЬ ПОДРОБНОСТИ
Индивидуальные дома типа A
As civilization has become more
complex, and as the need for invisible
government has been increas ingly
demonstrated, the technical means
have been invented and developed by
which opinion may be regimented.
03
УЗНАТЬ ПОДРОБНОСТИ
Детский сад
The invisible government tends to be
concentrated in the hands of the few
because of the expense of manipulating
the social machinery which controls the
opinions and habits of the masses.
04
УЗНАТЬ ПОДРОБНОСТИ
Индивидуальные дома типа AG
No matter how sophisticated, how
cynical the public may become about
publicity methods, it must respond to
the basic appeals, because it will always
need food, crave amusement, long for
beauty, respond to leadership.
05
УЗНАТЬ ПОДРОБНОСТИ
Теннисные шатры
This practice of creating circumstances
and of creating pictures in the minds of
millions of persons is very common.
06
УЗНАТЬ ПОДРОБНОСТИ
Индивидуальные дома типа P
The important thing is that it is universal
and continuous; and in its sum total it is
regimenting the public mind every bit
as much as an army regiments the
bodies of its soldiers.
07
УЗНАТЬ ПОДРОБНОСТИ
Школа
When regimented, a group at times
offers an irresistible pressure before
which legislators, editors, and teachers
are helpless.
08
УЗНАТЬ ПОДРОБНОСТИ
Дуплекс C
A desire for a specific reform, however
widespread, cannot be translated into
action until it is made articulate, and
until it has exerted sufficient pressure
upon the proper law-making bodies.
09
УЗНАТЬ ПОДРОБНОСТИ
Фитнес-центр
In the active proselytizing minorities in
whom selfish interests and public
interests coincide lie the progress and
развитие Америки.
10
УЗНАТЬ ПОДРОБНОСТИ
Индивидуальные дома типа T
Small groups of persons can, and do,
make the rest of us think what they
please about a given subject.
